MEET OUR Speakers
Pavel Samsonov
Principal experience designer, Justworks
he/him
25-MINUTE TALK
Your process is a product, and the users are your colleagues
“Designers should do strategy” is the new “design should have a seat at the table.” But there’s no shortcut to making someone else let us do it.
The work of gathering the necessary influence for leverage over decisions looks the same from a designer’s chair as it does from a product manager’s. And design has fallen behind in that race.
We need to re-learn how to show up as equals, and reframe design’s relationship with the value delivery process—using the tools and methods of design as a unique advantage, rather than treating them as an obstacle.
MORE About thIS SPEAKER
Pavel Samsonov is a principal experience designer at Justworks in New York City.
His approach to product and UX draws from his research at Nielsen Norman Group, experience building design practice at AWS, and managing product teams at Bloomberg.
Pavel often describes himself as a problem designer, because the biggest influence on the solution is always the framing of the problem.