event details

Most designers hate being treated like nothing more than a delivery function. But what would it actually look like for design to be a true peer instead?

Pavel Samsonov has some ideas—and “show up with nine different design options and let your stakeholders pick their favorite” isn’t one of them.  

Join us on May 22 for an exclusive viewing of the Throughline talk that made people say, “I can't type my notes fast enough!!!”:

Your process is a product, and the users are your colleagues

After the talk, stick around for a live discussion with Pavel and Throughline co-host Sara Wachter-Boettcher all about how you can stop showing up as an order-taker and people-pleaser—and start designing a design process that actually works instead. We’ll explore questions like: 

• How do you actually have stakeholder conversations that go deeper than a requirements list? 

• What can designers do to engage in more productive negotiation with partners—instead of simply accepting or rejecting their requests?

• If AI means anyone can “do design,” what skills actually differentiate us—and how can we wield them well? 

Bring your spicy questions. Bring your frustrations. And definitely bring your 🔥 emoji. This is a talk—and conversation—you don’t want to miss.